ROYAL ONTARIO MUSEUM — TORONTO, ON

IOS AUGMENTED REALITY APP, 2D & 3D DESIGN AND PRODUCTION Royal Ontario Museum approached us to create the Augmented Reality app that would act as both a teaser, and an in-exhibit app for their largest and to-date most successful exhibit, Ultimate Dinosaurs: Giants from Gondwana.

Meld worked with the ROM's team of curatorial experts, interpretive planners and marketing directors to craft an exciting and scientifically accurate experience that would not only attract visitors into the exhibit, but also serve as the interpretive tool in situ. 
Markers, carefully designed to work both outdoors and in low lighting, were positioned throughout the exhibit and the city, which surprised visitors by delivering fun, exciting messages about the fascinating, unusual dinosaurs from Gondwana.
Give it all you got! (c) 2012 Royal Ontario Museum.
Open your Ultimate Dinosaurs: Giants from Gondwana AR app (get it here) and point your iOS camera at the image below:

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