The 2023 Cadillac LYRIQ launch included a cross-Canada Signature Tour via a Mobile Showroom. The showroom brought a virtual drive to life via an immersive installation built in Unreal Engine. Our good friends at Pixel Pusher asked us to help with the animation for the projection.
The signature tour invited the public to explore the luxurious Cadillac Lyriq in an equally elegant installation. Prospective buyers would signup for the tour entering their signature on a tablet and enter into the LYRIQ driver’s seat. Pressing the accelerator pedal launched a drive through a virtual landscape as an immersive projection onto the windshield. The drive would culminate in their signature being part of the landscape.
SEE IT IN ACTION