In a unique mobile showroom, Meld helped bring the introduction of Cadillac LYRIQ to life with a virtual drive.
Realtime Graphics, Motion
Montreal, Toronto, Vancouver
Pixel Pusher
2022
Launching with creativity and innovation
Cadillac launched its first all-electric vehicle in Canada, and to introduce it to the public, they worked with Momentum Worldwide, Makers and Pixel Pusher to craft the Cadillac LYRIQ Signature Tour. The tour showcased the vehicle through a state-of-the-art Mobile Showroom. Meld was brought on board to create the animated projection for the Mobile Showroom.
Crafting a virtual drive
The vision was to create an elegant and immersive experience where participants could not only see but feel the luxury of the Cadillac LYRIQ. The experience invited prospective buyers to become part of LYRIQ's journey, transforming their signatures into elements of a virtual landscape through an interactive drive.
Collaboration, creativity, technology
Meld and Pixel Pusher collaborated to create an immersive experience in the LYRIQ, using Unreal Engine. We designed a stylish virtual terrain and roadway for the virtual drive. Raspberry Pi sensors were connected to the accelerator pedal, launching the journey as the pedal was pressed, allowing for a seamless transition from physical to digital. The integration of personal signatures into the narrative captured the thrill of driving the LYRIQ in a personal and engaging way.
