Experience an AR T-rex encounter at the Royal Ontario Museum
UX, UI, Development, Animation
Toronto
Royal Ontario Museum
2016
No visitors were harmed in this unforgettable T-rex encounter!
The Royal Ontario Museum (ROM) introduced a permanent installation merging technology and everyone's favourite: T-rex. This permanent installation gives visitors a chance to take a selfie with the ROM's infamous T-rex and share it to an in-gallery display and to the world.
Strike a pose with T-rex
The objective was to create a captivating interactive experience that would leave a lasting impression and generate a memorable moment worth sharing. The installation offered more than an opportunity to learn about the T-rex, but to interact with it in a way that would remain unforgettable. Its purpose was to create a surprising encounter and make it more accessible and engaging to all.
Game engine in-gallery
The use of the Unity game engine in combination with custom-fabricated stands housing Microsoft Surface tablets helped to bring the vision to life. Visitors could simply strike a pose and snap a picture, capturing themselves alongside the iconic dinosaur. An easy-to-use interface was designed to enable photo sharing, complete with pre-filled hashtags, encouraging visitors to extend their experience to social media amplifying the exhibit's reach.
#ROMtrex
Check them out on X @ROMtoronto #ROMtrex
“Working with Ken and the team at Meld has been an absolute pleasure. They are reliable, highly skilled and dedicated to true client happiness. Their ability to balance the technical build, while keeping user experience top of mind is effective in driving a superior level of confidence in the final product. They care deeply about your success and you can always count on them, no matter the challenge you put in front of them.”
