Meld collaborated with the Royal Ontario Museum's (ROM) curatorial experts, interpretive planners, and marketing directors to craft an exciting and scientifically accurate Augmented Reality (AR) experience. The goal was not only to attract visitors to the Ultimate Dinosaurs: Giants from Gondwana exhibit but also to serve as an interpretive tool within the museum. This landmark exhibition introduced audiences to new species of dinosaurs from the ancient southern supercontinent Gondwana, offering an extraordinary opportunity to experience these creatures in ways never before imagined.

Our vision was to surprise and delight visitors by bringing the unusual dinosaurs from Gondwana to life through immersive AR experiences. By positioning AR tracking markers throughout the exhibit and around the city, we aimed to deliver fun and exciting messages about these fascinating creatures. Visitors could interact with 3D dinosaur models, virtually flesh out dinosaur skeletons, and capture photos to share on social media—extending the exhibit's reach and engagement.

The AR experience successfully attracted visitors to the exhibit and served as an engaging interpretive tool within the museum. Visitors spent more time exploring the exhibit, deepening their understanding and enjoyment. By sharing their AR captures via social media, the exhibit's reach was amplified, creating a buzz around the ROM's offerings. The innovative use of AR technology enriched the visitor experience, effectively connecting audiences with the prehistoric world of Gondwana's dinosaurs in an immersive and educational way.